Creating Exceptional,
Crave-worthy Cultures

Who doesn't want a business that customers want to engage with and employees want to be a part of?

Who are we?

Whether you want to grow your business, its people or simply to develop as a person, our values, mission and vision led approach to leadership can help you reach your goals. are critical to us.  

Inspired and motivated to improve the lives of everyone in the workplace, Cafe Hustle is the perfect partner to help you grow your business.At Cafe Hustle, we’re here for one thing, and one thing only – the leaders and future leaders of the hospitality industry.

That was what sparked our journey, and we are fully focused on improving the lives of leaders and employees across the hospitality industry.

Whether through our coaching programs, leadership development and support packages, podcast, and other resources, we are here to serve leaders and their organisation, whatever stage of their career.

Ultimately, at Cafe Hustle Hospitality, we know that leaders aren’t born, they are well and truly made, and they are made through people-focused, values-led authentic leadership.

We are here to ensure the highest performance from your teams and their leaders!


The Cafe Hustle Hospitality Philosophy


Nothing happens in your business without your people. We put them at the centre of what we do.


We develop authentic leaders who are guided by their core values and lead with passion

Whole Person

We coach and develop the person, not the role. We identify that all aspects of a persons life can impact their professional performance.


A fundamental skill in leaders, we teach people to be more dynamic in their leadership, helping their performance, decision making and influence.

Our Mission, Vision and Values.

What is our mission?

Our mission statement sets our foundation for everything we do.  It’s our purpose summed up in one sentence and provides direction for everything we do.  Whether you are a company of 1000+ people or a solopreneur, we think that developing a well thought out mission statement is invaluable to your purpose.

“To connect, motivate and inspire all members or future members of the hospitality industry through quality, values-led, people-focused leadership development.”

No matter your business size or type, a well crafted mission statement can make a huge difference when it comes to providing direction and purpose for yourself, your business, and your people.  Check out our podcast episodes where we regularly talk about our guests mission and purpose.

We believe in a world where leadership and management are not a driver of employee turnover.

What is our vision?

Our vision is what we are constantly working towards and how we see the future for Cafe Hustle Hospitality and the hospitality industry more widely.  It keeps us consistently striving to be better than yesterday and to continue helping inspire and motivate you.

Our vision is to consistently help a diverse membership of engaged hospitality workers and owners worldwide reach their business, leadership and personal goals. 

To create a community of knowledge for our members and their staff to benefit from and to make their work in the hospitality industry just that little bit easier, whether they are currently working or aspire to work in, the hospitality sector.

Our Values

Values are the foundation to any business and their employees.   Cafe Hustle Hospitality is driven by its values and we want you to know what is behind what we do – and those same values are embodied by our people.


At the heart of our ethos lies a profound respect for every individual. We believe that every voice, no matter how soft or loud, carries weight and deserves to be heard. Recognising the diverse tapestry of backgrounds, experiences, and perspectives, we approach each interaction with an open heart and mind. This commitment to respect extends beyond mere words; it's reflected in our actions, decisions, and the way we engage with our community. For us, respect isn't just a value; it's a promise to treat everyone with the dignity and consideration they rightfully deserve.


We must embrace inspired creativity, applying creative solutions to allow us to provide new and exciting ways for us to engage with the people that use our content. We also must encourage creative ideas for people to explore in their businesses, especially around the adaptability required during testing times.


We acknowledge our limitations and that we do not know everything. We are constantly learning from new experiences and the knowledge of others. We take this approach in everything we do and welcome the feedback and input of users who engage with our content. We appreciate that peoples experiences guide their learning and that at times their view will be different from person to person.


We know that working in catering and hospitality is a tough business and that people deal with the challenges of the industry differently. We show empathy with those who experience these challenges in different ways and attempt to help them as best we can and bring them personal success.


We will represent our true nature and beliefs and encourage those who we engage with to be equally authentic. We will do this to, again, give the best image of the industry to those who engage with our content and webpage.


To honestly discuss the realities of the industry that we work in so that we can genuinely assist those who engage with us. We will fail those who we are trying to help if we do not honestly discuss the challenges we all face working in this industry.


We must deliver our content with integrity. We will not recommend products that have not been endorsed or used by those who contribute to what we do. We need to be confident that the information that we provide, and anything we recommend has genuinely helped people and businesses in some way.


A fundamental component for the hospitality industry, we will encourage and develop the feeling of community between everyone who uses The Cafe Hustle. We will equally encourage everyone to consider placing their community at the heart of everything they do.

About Andy Jones.

Having studied leadership for two decades and coached numerous people towards their success, I am completely bought into the impact and difference that high level leadership skills can have on peoples lives and the performance of a business.

Fuelled and motivated by my own difficult experiences with managers, ranging from incompetent to outright malicious, I was inspired and determined to make a difference in the world of work for you, the people that work in it.

From the realisation that the next generation of leaders were learning how to lead from bad managers, compounded by the poor availability of quality, effective leadership development programs – I knew what my calling was.

That was put on hold though, as the opportunity to operate a coffee shop came my way, and I handed in my notice at my secure job, to run with a dream to own and operate a coffee shop.

Pulling from my retail background I then learnt the nuances of leading in hospitality – leading in crisis mode as we may call it now – but that is everyday in hospitality.

Combining my experience of corporate leadership, leading in the frantic hospitality industry and the development of my values-led, people-focussed leadership framework, I am now able to help so many more people across hospitality and beyond.

The impact is not only on the people, but it makes the leaders lives easier too.

Who doesn’t want that eh?




At The Café Hustle we are committed to protecting your privacy.

We collect and process personal identifiable data about you to provide the service you use, operate our business, meet our contractual and legal obligations, protect the security of our systems and our customers, or fulfil other legitimate interests.

This Privacy Notice explains how we collect, use, share and protect your personal information. This notice may be reviewed and updated from time to time and we will post any changes on our website.


The Data Controller in respect of this Privacy Notice is The Café Hustle.


We collect your personal information when you:

  • Register an interest in subscribing to The Café Hustle newsletters, mailing lists or e-mails
  • Purchase a product through our website.
  • Join any of our membership or subscriber options.
  • Fill in any online feedback forms.
  • Ask us for more information about a product or service.
  • Take part in a competition, prize draw or survey
  • Send an email to an email account
  • When you register an interest, or sign up to, any of our free courses or paid, premium courses.
  • We may also collect, match or acquire information about you from other organisations such as Google and Facebook.


The information we collect is required for the purpose of creating you’re Café Hustle Membership Account and for you to be acustomer of any of our free or paid online courses as well as any of the digital media options which we may provide from time to time. Such information allows you to be identified as a member or customer of The Café Hustle and includes:

  • your name,
  • e-mail,
  • address,
  • telephone number
  • Credit or debit card information, information about your bank account number and sort code or other banking information as a member of any of The Café Hustle membership options. Note that we do not store your bank or credit card details on our web servers.
  • Your preferences for products and services that we offer which you tell us about.
  • Any data you provide as part of any email sent to any of the email addresses.


We will use your personal information to provide you with the services, products or information that you have requested, for administration purposes, to improve your customer experience, and marketing. We may need to share your information with our service providers, associated organisations and agents for these purposes.  We may use your information to:

  • Bill you for using our services as part of any subscription or product purchase.
  • Keep you informed about our services
  • Provide relevant services to you
  • Contact you with offers or promotions which may be of interest to you(unless you choose not to unsubscribe from our marketing messages)
  • Respond to any questions or concerns you might have about the site and any courses or other products.
  • Understand how you use our services, to help us develop relevant and updated services.
  • Prevent and detect crime.


Where we process data based on consent, you have the right to withdraw consent at any time. For example your consent to receive direct marketing. If you no longer want to receive marketing messages from us, please unsubscribe when an email is sent out to you.

We’ll store your information for as long as you are a member or following cancellation to allow us to meet legal requirements for no more than 6 years from the last activity on the account.


We may share information about you with:

  • Service providers and approved third parties to allow us to service your membership and communicate with you; for example, credit card processing and data management.
  • Public authorities and other law enforcement agencies where we have a legal obligation to do so
  • We’ll release information if it’s reasonable for the purpose of protecting us against fraud, defending our rights or property, or to protect the interests of our users.



We do not use your personal data for automatic decision making.


We use tools which provides data about our website visitor’s online activities across different web sites for marketing purposes. This is so we can give you the best possible experience. For more information and how to opt out from this please see our cookie policy.


You have a number of rights in relation to your data privacy, which are:

  • the right of access;
  • the right of rectification;
  • the right of erasure (the “right to be forgotten”);
  • the right to restriction of processing;
  • the right to be notified;
  • the right to data portability;
  • the right of objection;
  • and the right to not be subject to automated profiling.

You have the right to a copy of the information we hold about you and to have any inaccuracies in your information corrected. To exercise any of these rights, please contact us through email to


We will update this privacy notice from time to time as our business changes and the way in which we process and protect your data. If we do, we will ensure this is notified on our website.


When you enter and use our website and agree to accept cookies, some of these cookies may contain information which may be classed as your personal identifiable data.

Our website uses cookies which are a small piece of data or a text file that is downloaded to your device when you access websites and other online services. These cookies may contain information that can be read by the server that provided you withthe cookie. The data contained in cookies generally consists of a code that uniquely identifies your device and may contain other information as well.

By agreeing to accept our use of cookies, you are giving us and our partners permission to place, store, and access some or all the cookies, described below, on your computer;

  • Strictly Necessary Cookies – These cookies are necessary for our website to function correctly, such as logging in, displaying content, validity of your session and other functions. Most browsers can be set to disable the use of cookies. If you disable these, you may not be able to access features on our website correctly or at all.
  • Performance Cookies – These cookies collect information about the use of the website, such as pages visited, traffic sources, users’ interests, content management, and other website measurements.
  • Functional Cookies – These cookies enable the website to remember a users’ choices, such as their language, usernames, and other choices while using the website. They can also deliver services, such as interacting with media on the website(audio, video).
  • Media Cookies – These cookies can be used to improve a website’s performance and provide special features and content. They can be placed by us or third parties who provide services to us.
  • Advertising or Targeting Cookies – These cookies are usually placed and used by advertising companies to develop a profile of your browsing interests and serve advertisements on other websites that are related to your interests. You will see less advertising if you disable these cookies.
  • Session Cookies – These cookies allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes, such as remembering what a user has put in their shopping cart as they browse a website. Session cookies also permit users to be recognized as they navigate a website so that any item or page changes they make are remembered from page to page. Session cookies expire after a browser session; they are not stored long term.
  • Persistent Cookies – These cookies are stored on a user’s device between browser sessions, which allows the user’s preferences or actions across a website or across different websites to be remembered. Persistent cookies may be used for several purposes, including remembering users’ choices and preferences when using a website or to target advertising to them.

We may also use cookies for:

  • identifying the pages of our website that you have viewed,
  • personalisedcontent that you see on our website,
  • our website analytics,
  • remarketing our products or services to you,
  • remembering your preferences, settings, and login details,
  • targeted advertising and serving ads relevant to your interests,
  • affiliate marketing,
  • allowing you to post comments,
  • allowing you to share content with social networks.

Most web browsers can be set to disable cookies. If you do decide to disable cookies, you may not be able to access all features on our website correctly and some elements may not work at all.